Research designed to improve every experience.
Whether you're validating a new idea, identifying usability issues, or gathering insight into your customers' needs, we have the expertise and resources to help you reach your goals.
Moderated usability tests
Real users complete tasks while observed and interviewed by one of our researchers, so we can pinpoint usability issues and recommend fixes.
In-depth interviews
One-on-one conversations, in person or remote, that surface detailed insight into user needs, preferences, and behaviours.
Surveys
Designed and administered to gather data from a large audience online, over email, or through other channels.
User segmentation
Bespoke segmentation models built on demographic, psychographic, and geographic traits, powered by machine-learning classification.
Expert reviews
Established usability principles and standards applied by our experts to evaluate your product and recommend solutions.
Heuristic analyses
Structured evaluations against recognised heuristics to identify friction and opportunities across the interface.
UX Score indices
Our proprietary UX Score assesses your product across constructs and attributes. It is ideal for tracking progress and benchmarking competitors.
Advertisement testing
Ad-concept, pre-, and post-campaign testing to measure how effectively your campaigns convert prospects into users.
Research and design for AI products.
AI features live or die on whether people trust and can use them. We help teams de-risk their AI with the same research-led methods, focused on agents, assistants, and generative interfaces.
AI feature usability testing
We run real users through your AI features, chatbots, and assistants to find where they get stuck, misled, or lose trust, then recommend fixes.
AI experience audits
A structured expert review of your AI interface against usability and trust heuristics, surfacing failure modes before they reach users.
Agent interaction research
We study how people understand, direct, and rely on AI agents, so the interaction feels controllable, transparent, and safe.
AI concept validation
Before you build, we test demand and comprehension for an AI product idea with target users, de-risking the investment.
Fair, transparent, and tailored to scope.
Our pricing is based on the type and scope of the project, the number of participants, and the level of analysis required. We offer competitive rates and are happy to build a customised quote around your needs.
- Scoped to the type and size of your study
- Priced by participants and depth of analysis
- Competitive rates with no compromise on quality
- Custom quotes built around your specific goals
Answers to common questions.
UX research is the process of studying and understanding the needs, preferences, and behaviours of users to improve the experience of a product or service. It spans usability testing, interviews, surveys, expert reviews, and more.
We tailor methods to your goals, often combining usability testing, interviews, surveys, and expert reviews, and handle every step from design and recruitment to fieldwork, analysis, and reporting.
Yes. We have partners experienced in conducting research across many languages. Contact us to discuss your needs.
Yes, we offer training and workshops on UX research for companies and individuals. Get in touch for details.
We offer competitive rates to every client and believe any organisation can benefit from UX research. If you have specific budget constraints, contact us and we will find a way to work together.
Simply contact us to discuss your specific needs and goals, and we will take it from there.
Ready to understand your users?
Reach out and we'll design research around your goals.