Our focus

Four constructs. One complete picture.

Every experience we assess gets graded on usability, equity, enjoyment, and usefulness. Four lenses sounds like a lot. In practice it means nothing important slips through.

What does the UX Score measure?

Usability, equity, enjoyment, usefulness. Each one gets tested with real users and scored, then tracked over time or against competitors. Roadmap arguments end here: evidence beats opinion, and the fix list arrives in priority order.

The four UX Score lenses, the question each answers, and what each catches
LensThe question it answersWhat it catches
UsabilityCan people get things done?Confusing flows, instructions nobody reads, buttons that say nothing
EquityDoes it work for everyone?Barriers tied to age, ability, background, or a phone from 2019
EnjoymentIs it pleasant to use?Boredom and friction that stop people recommending you
UsefulnessDoes it actually help anyone?Products that work beautifully and solve nothing

Usability

Can people get things done without swearing at the screen? Instructions, flows, buttons that say what they mean. The basics, which are never basic.

Equity

Does it work for everyone, or just for people like you? Age, ability, background, a phone from 2019. Fairness is not a feature. It is the whole point.

Enjoyment

The feeling stuff. Is it pleasant? Satisfying, even? Nobody recommends a product that works but bores them. We measure the delight, or the absence of it.

Usefulness

The bluntest question of the four: does this actually help anyone? A usable, fair, delightful product that solves nothing is still a failure.

One framework. Four lenses. And at the end, a short list of what to fix first.

Let's talk

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