Privacy policy

Research:

At UX Refinery, we take the privacy of our clients and participants very seriously. We have implemented appropriate measures to protect personal information in accordance with the applicable privacy laws.

We may collect personal information from clients and participants during the course of our research activities. This information may include names, contact details, and demographic information. We only collect personal information that is necessary for the purposes of our research, and we will always seek the consent of participants before collecting any personal information.

We will not disclose personal information to third parties without the consent of the individual, except as required by law. We will take reasonable steps to protect personal information from misuse, interference, and loss, and from unauthorised access, modification, or disclosure.

Any research data and findings shared with clients will be fully de-identified and desensitised to protect the privacy of participants.

As a company based in South Africa, we are subject to South Africa’s Protection of Personal Information Act (POPIA). However, we also recognise the importance of protecting the personal data of residents in the European Union, and as such, we are subject to the EU’s General Data Protection Regulation (GDPR) when the personal data of EU residents are processed.

Our website:

We use a Google API and email service to send and receive emails submitted through our website’s contact form. This service processes and stores the personal information submitted in the email, including the sender’s name, email address, company and the content of the message. This information is processed and stored by Google in accordance with their privacy policy, which can be found at https://policies.google.com/privacy. By submitting your personal information through the contact form, you consent to the collection, processing, and storage of your information by Google in accordance with their privacy policy.

Our website uses Google’s ReCaptcha v3 to help protect against spam and abuse. ReCaptcha v3 uses advanced risk analysis techniques to determine whether a user is a human or a bot. ReCaptcha v3 collects information such as IP address, user behaviour, and device information to help make this determination. This information is subject to Google’s privacy policy, which can be found at https://policies.google.com/privacy. By using our website, you consent to the use of ReCaptcha v3 and the information collected by Google in accordance with their privacy policy.

We also use Google Analytics to gather information about how our website is used by visitors. This information is used to improve the user experience and provide better content for our visitors. Google Analytics collects information such as the type of device used to access the site, the browser type and version, the time and date of the visit, and the pages viewed. This information is processed and stored by Google in accordance with their privacy policy, which can be found at https://policies.google.com/privacy. By using our website, you consent to the collection and use of your information by Google Analytics in accordance with Google’s privacy policy.

Our website uses the Privacy Suite for WordPress by Complianz to collect and record browser and device-based Consent. For this functionality, your IP address is anonymised and stored in our database. This service does not process any personally identifiable information and does not share any data with the service provider. For more information, see the Complianz privacy statement at https://complianz.io/legal/privacy-statement.

Our website uses Microsoft Clarity to gather information about how our website is used by visitors. This information is used to improve the user experience and provide better content for our visitors. Microsoft Clarity collects information such as the type of device used to access the site, the browser type and version, the time and date of the visit, and the pages viewed. This information is processed and stored by Microsoft in accordance with their privacy policy, which can be found at https://privacy.microsoft.com/en-us/privacystatement. By using our website, you consent to the collection and use of your information by Microsoft Clarity in accordance with Microsoft’s privacy policy.